“Exquisite” fashion from Tajikistan with “love”

Guest post by Nafisa Imranova

1425360285207My name is Nafisa Imranova. I am 25 years old and own a successful design studio in my home country Tajikistan. I believe that dresses I make, which have demands from both ordinary people and local elite, are beautiful and attractive. I am invited to participate at fashion contests and shows, featured in local media, and asked for autographs in streets. I think I am famous J.

But the success did not come easy way to me. I had to work a lot, to study a lot, and to give a lot of energy and time for my “Fashion Jivj”, child of my sleepless nights and tireless efforts.

I am a professional designer of clothes. I have a degree in this field, and when I was a student, I was frequently involved in trainings organized by the International Trade Centre (ITC). The ITC’s project financed by the Government of Switzerland assists the textile and clothing industry of Tajikistan to gain a stable spot in foreign markets and I am happy they involved the fashion and handicraft industries alongside textile and clothing companies. As a student, I gained new look at the fashion, understanding of the styles and the market demands, creation of own collection of clothes and promotion of the brand, and a lot of other useful knowledge from these trainings. I appreciate this cooperation and value it a lot, so I stayed in touch with the ITC after graduation from my university too, continuing my cooperation with the organization as an owner of own fashion studio.

I was happy to be included into the delegation of Tajik designers for a training in Singapore organized under the ITC-SECO project in December 2014. That training helped me to learn new methods and techniques for developing collections, taking into consideration the usage of materials, fabric and accessories, applying color trends and various designs.

My name in Persian means “exquisite”. The skills I learned in ITC trainings, particularly the methods of draping for complex forms, fitting techniques, developing patterns which cannot be done through the graphical method, I apply in my daily work, to have exquisite clothes for my clients. The second noun in my studio’s name – “jivj” means “love” in my mother tongue of Shughni. My clothes are destined to win hearts and be loved. To fit my own name and my design studio name, I have to always be in track of the trends in the world of fashion; the ITC project and the Swiss government help me in that.

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