Tajik consultants and researchers learned international market research methods and tools during a three-day workshop conducted on August 27-29, 2019 in Dushanbe.
The workshop, programmed for Tajikistan trade support and promotion institutions, including local consulting companies, trade unions, academia, and relevant ministries, was organized by the International Trade Centre (ITC) under its Global Textiles and Clothing Programme (GTEX) funded by the Government of Switzerland.
The workshop aimed to help participants to understand the main market research methodologies available and be able to use them in a practical setting, to proficiently use market research tools and methodologies to analyse international markets, to improve capacity of generating an informative report for interested companies on benefits of a prospective market for their product, to better understand the current trade environment to provide better information support for business decision making by exporters, and to identify markets with high potential for exports and understand how to enter them sustainably. The workshop is designed following the request of Tajikistan trade support institutions, which have identified their need to improve capacities to conduct market research using contemporary and effective methodologies and to prepare succinct, focused and highly analytical reports.
Miguel Camacho, a well-experienced international trainer with more than 17 years of practice designing and conducting trainings for a range of international organizations and business support organizations in more than 25 countries, delivered the training.
The workshop provided participants with both an up-to date set of methodologies for conducting international market research and for preparing reports based on such research. The participants actively attended the sessions and learned to appropriately choose effective methodology for research, use identified specific information and to produce high quality, and focused complete market research reports.
The International Trade Centre, supported by the Government of Switzerland, aims to increase the export competitiveness of the Tajik textile and clothing sector by supporting sector companies, and relevant trade support institutions from both public and private sectors.